Change the Game

If the purpose of your business, organization, church or personal platform is discover and engage new audiences, then chances are you need to change your game.

Content must be continually refreshed if you want it to find a new audience. What captures the imagination today isn’t what captured it yesterday. True, there will always be folks who appreciate your approach, but if you’re looking to expand, you have to move beyond the same old stuff.

And let me add this: if you really hope to capture an audience, insulting them–or vilifying them–won’t work either. If you attack the audience they’ll never hear what you have to say. But you have to decide if you’re okay with that transaction.

You don’t have to change your message, but you have to change your approach.

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